We have a tendency to get too complicated when deciding how to achieve short term objectives – here are some ideas
Break outcome objectives down into actions and a time span
Distil them and measure them
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Sometimes things lie closer to black and white, while sometimes things cushion in shades of grey.
Cut through all the rhetoric and define the three questions:
Careful of the answer to 3 as if the answer is: “Well, I’ve always done it like this” then that may not be good enough.”