| PURPOSE |
| Purpose is the foundation of effective leadership. It means having a clear vision and a strong sense of why you are leading, which guides decision-making. It gives your team a direction to follow. A leader with a strong purpose can inspire and align their team towards common goals and a shared mission. |
| PEOPLE |
| Leadership is fundamentally about people; understanding them, connecting with them, and getting the best out of them. Effective leaders focus on build strong relationships, foster teamwork, and develop the talents and potential of their team members. They prioritize their team's development and well-being. |
| PASSION |
| Passion in leadership manifests as enthusiasm and a deep commitment to one's work and goals. A passionate leader is driven, motivated, and able to inspire and energize their team. This energy can be contagious, encouraging others to put their heart into their work and strive for excellence. |
| PERSISTENCE |
| Persistence is about maintaining determination and resilience in the face of challenges. Leaders who exhibit persistence stay focused on their goals despite obstacles and setbacks, demonstrating a steadfast commitment to their vision. This trait is crucial in motivating a team to keep striving forward, even when times are tough. |
| PERFORMANCE |
| Performance is a measure of a leader's effectiveness in achieving results and executing strategies. Leaders focus on performance, set high standards for themselves and their teams, and use metrics and goals to drive progress. They are results-oriented, constantly seeking ways to improve outcomes and efficiency. |
| PRESENCE |
| Leaders have confidence in their vision, message, and practice the power of being present. They are approachable, engaging and confident, as well as having the ability to command respect and attention. A leader with a strong presence can effectively communicate, influence others, and lead by example, creating a positive impact on their team and organization. |